A population is the entire group being studied. A sample is a smaller group selected from the population to represent it.
Why sample? Surveying an entire population is often impractical, expensive, or time-consuming. A well-chosen sample gives reliable conclusions about the population.
Properties of a good sample:
Types of sampling:
Bias: a sample is biased if certain groups are over- or under-represented, making conclusions unreliable.
Common error: assuming a large sample is automatically unbiased — size doesn't eliminate biased selection.
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